Bac Mono / Corporate Identity

The Briggs Automotive Company (BAC) is a British sports car manufacturing company based in Speke, Liverpool. The company was founded in 2009 by brothers Neill and Ian Briggs to produce specialist sports cars targeted at enthusiasts. The company's first vehicle is the Mono, with the intention to create a pure driving experience with a central-seat format. The company produces the Mono, a single seater road-legal sports car launched in 2011. Engineers from Cosworth, Hewland, Sachs, AP and Kumho Tires partnered with designers at BAC.

Projekttriangle entwickelte die Corporate Identity für diesen neuen britisch-deutschen Automobilhersteller. Neben dem Design der Signets, einer eigenen Hausschrift, diverser Kommunikationsmittel und der Bildsprache wurde ein umfassender Styleguide für die externe und interne Kommunikation entwickelt.

Fotografie: Tom Ziora